Icebreaker – Find Beyond Fashion & Feel Comfortable With Versatility 

We all know that present world is fashionable world, where everything is covered with fashion, everyone wants to be fashionable from tip to toe as we are living in an ultra-modern world. Whenever we tend to buy clothes we think of fashion, what’s in and what’s out? Our focus always on these questions. But fashion is not everything, do you know that there is a thing that is beyond fashion, when you choose apparel, and the thing is simplicity that includes comfort, sustainability, longevity and durability. Yes, these are the things that can play a key role to choose your clothes more than fashion. Most of the brands working on fashionable clothes and passionate about enhancing their apparel by making it more fashionable but you can rarely found the one, that wants to offer beyond fashion, the one that is working on the quality and sustainability instead of enhancing fashion as it become a rule that cloths should be made on the basis of fashion. But there is a brand that is coming to break this rule. The brand that is passionate about the quality and fabric more than anything, a merino wool outdoor and natural performance outdoor clothing brand, Icebreaker, came up with and drafted, on the basis of sustainability, using natural fibers, environmental and social ethics, and animal welfare. Icebreaker headquartered in Auckland, New Zealand, the company started by specializing in the creation of merino base layers, and now it proffers outer wear, mid layers, underwear, socks and accessories based on natural fibers. It was founded by Jeremy Moon, in 1995 and now supplies its clothing to more than 4,700 stores in 50 countries.

A right Choice For A Right Season


Icebreaker is not a fashion company, it is a company that like to be relevant and always strive to want his clothing to be relevant in your wardrobe, a right choice for right season or even for many seasons. Icebreaker is on a mission to bring simplicity in every product it produce, as it believe, with elegant simplicity comes timelessness that doesn’t date. It always offers simple but versatile clothes for his customers, crafted multi-functional pieces that are adaptable to your life and style. So wherever you want to go, whether on the mountain, in the city and at home don’t forget to carry Icebreaker’s clothing and products with you as it can make your journey more wonderful. When it comes to sustainability then Icebreakers wins the heart of his customers as all the clothing are made from natural fibers, as Icebreaker is the natural performance pioneers. The origin of Icebreaker are founded in the land of the merino sheep which drives it to peruse for leading, constitute and generate from natural things what nature provides will make Icebreaker’s products, by this way Icebreaker’s products are generated that are different from any other companies,  uniquely simple and durable.

Thrive Your Wardrobe 

What's in It for You? VF's Icebreaker Acquisition - Brand Growth Inspiration

Through the finest quality performance of Icebreaker’s products, his mission is to flourish and thrive his customer’s wardrobe and throughout all their activities for every season. actually Icebreaker is based on longevity in clothing instead of fast fashion, it believes that whatever you are going to wear must create with quality material so they can be durable for long and can enjoy many seasons and as far as fashion is concerned icebreaker is the polar opposite of fast fashion but doesn’t mean that you cannot look fashionable if you choose to wear Icebreaker’s clothing, as every piece is made versatile that give you a glance of classy and a jaunty look. So don’t be concerned about fashion because passion is better than fashion, when you it comes to worn just at Icebreaker and longevity in clothing gives you enough satisfaction more than fashion. Icebreaker is firmly believe that longevity, sustainability, quality, durability are enough to make his brand familiar in the world, for this purpose it make purposeful clothing that responds to your body’s active needs and give you contentment whether you are choosing, purchasing or wearing.

Longevity & Sustainability 

Q&A With Icebreaker Founder, Jeremy Moon and Chief Brand & Product Officer,  Carla Murphy | SGB Media Online

Icebreaker is cautiously create his products on the other hand, conscious about his creations, as his design position is to use only what needed in the product and nothing that doesn’t needed. It believes, this planet can be a better place, by not wasting precious resources and considering every step in the process, it uses 91% of global fabric in his products that is the composition of natural fiber, only 9% is man-made. By this way Icebreaker isn’t only safe this planet but also saves people to use unrealistic and unnatural things so we may live in a better world by nearing form nature and live a happy life. Icebreaker uses both natural and synthetic materials, it often makes layering system possible by the combination of his merino and other fibers, but it’s haven’t done to make the fabrics cheaper or to compensate for poor quality wool, it’s actually happens to amplify the functionality of merino and by this way, there will be possibility to discover or create new uses for merino. Icebreaker knows that no one can imagine their socks and underwear without a touch of elastane, as it is necessary for stretching and to feel comfort. Research and development team of Icebreaker is persistently pursuing for natural substitutes and solutions as Icebreaker is committed to inspiring an industry with less reliance on petrochemical fibers.

Move To Natural 

How ethical and sustainable is Icebreaker merino? | Wiggle Blog

Icebreaker offers natural apparel that made from natural fiber, clothes that made with superfine merino wool, a single piece can change your life, as it can bring comfort and versatility so you may feel luxury by discovering the comfort of wearing merino just at Icebreaker. Merino fiber of Icebreaker grown in the rugged Southern Alps of New Zealand, where it faces the ultimate field test. So you can wear without any doubt as all the apparels are durable, lightweight and soft, that feel cozy when you wear. The best thing of merino is that, merino wool is warm in the winter and cool in the summer so you can enjoy every season to feel comfortable. the most versatile range of clothing of Icebreaker has the vast variety of men’s, women’s and kids collection, includes base layers, underwear, T-shirts and jackets, whether you tend to go for skiing or laidback living, hiking or your journey starts from city to mountain icebreaker is like a one-stop-shop and a sustainable choice for you that are not only better for you but also for this and the planet.Now you are going to feel natural luxury by wearing silky smooth and lightweight, clothes of Icebreaker made simply from the most comfortable materials just to feel you that you can feel versatile by wearing the most comfortable and soft next to your skin. So don’t wait anymore, discover soft and comfortable clothing in 100% natural fibers that are ethically sourced from merino wool and sustainably grown plants, the collection harnesses the natural performance properties of annually renewable, natural fibers to get you and your wardrobe closer to nature.

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