Founded by Ashleigh Hults during a winter trip to St. Barths, her line of beach bags launched in Summer 2016 and quickly became “Instagram Bait” (Harpers Bazaar). POOLSIDEs inaugural collection featured irreverent, hand-embroidered rap lyrics and pop-culture phrases such as “Sip Champagne When We Thirsty” and “Woke Up Like This,” which are both sell-out bags.
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